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Future-Proofing Sport Through Digital Innovation
Who We are
100+
Combined years of experience
We help sports brands 
harness the power of digital, data and technology, to build and then implement future-proofed scalable fan engagement and monetisation strategies.
Digital Moon is a strategy and solutions consultancy specialising in fan engagement, commercialisation, transformation and associated monetisation for sports IPs and Rights Holders. With over 100+ years of combined experience in sports, tech, and entertainment, we help multiple types of Sports brands navigate the evolving digital and data landscape, via cutting-edge strategies and best-in-class agnostic ecosystem partners.
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What We Do
We create 'Value Exchange' based frameworks optimised for all key stakeholders including fans, sponsors and the athletes leveraging:
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Digital Fan Engagement
Community-building, loyalty and reward programmes, personalisation, gamification, experiences and utility for all fan types
Monetisation & Commercial
Maximising revenue through D2C strategies for all commercial touch-points, underpinned by digital but without jargon.
Data & Analytics
Understanding and activating audiences via zero and first-party data growth and optimisation on owned platforms.
Sponsorship
Plugging in current for measured and targeted ROl. Bringing new brands from emerging tech and gambling, to activate and underpin data led strategy.
Emerging Tech including Web3
Leveraging UGC, Gaming, Fantasy, Blockchain, Collectibles, Tokenisation, 
next-gen fan interactions, reward and content.
Our Work
0-2
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Summary
Built a fan-first digital community, growing 70,000 new members in 30 days and hosting the first-ever football live stream on Discord.
Tags
Sports & Entertainment
FAN ENGAGEMENT
Technology & Data
Results
7000
New members in 30 days.
15,000+
Participants in live events 
(first-ever football live stream on Discord)
70000
Messages among fans within the community since launch.
Summary
Digital Collectibles & Tokenised Engagement – Developed a blockchain-based collectibles strategy that increased fan retention by 35%.
Tags
Sports & Entertainment
FAN ENGAGEMENT
Results
70,000
New members in 30 days.
15,000+
Participants in live events 
(first-ever football live stream on Discord)
4.8M+
Messages among fans within the community since launch.
Why Choose Us?
We bridge the gap between fan passion and commercial success, offering:​
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A strategic, data-driven approach to fan engagement considering all stakeholders.
A strategic, data-driven approach to fan engagement considering all stakeholders.
A strategic, data-driven approach to fan engagement considering all stakeholders.
