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Future-Proofing Fan Engagement Through Digital Innovation

© 2025 Digital Moon
Who We are
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Combined years of experience

We help sports brands 
harness the power of digital, data and technology, to build and then implement future-proofed scalable fan engagement and monetisation strategies.

Digital Moon is a strategy and solutions consultancy specialising in fan engagement, commercialisation, transformation and associated monetisation for sports IPs, Rights Holders, Sponsors and Blockchains. We are a group of industry leading professionals with over 100 years in sports, tech, and entertainment, we help multiple types of Sports brands navigate the evolving digital and data landscape, via cutting-edge strategies and best-in-class ecosystem partners.

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What We Do

We create fan engagement ecosystems that create monetisable value exchange for all key stakeholders including sponsors, technology partners, sports IPs and fans.

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Digital Fan Engagement

Community-building, loyalty and reward programmes, personalisation, gamification, experiences and utility for all stages of the funnel and all fan types

Monetisation & Commercial

Maximising revenue through leading edge D2C strategies linking all commercial touch-points, underpinned by a digital infrastructure.

Data & Analytics

Understanding and activating fan bases through growth and optimisation of zero and first-party data across all owned platforms.

Sponsorship

Creating strategies and leveraging cutting edge technology to create more effective brand awareness, fan engagement and customer acquisition for sponsors through better data collection, optimisation and measurement. We work with existing as well as being able to bring in new sponsors including from Web3 and Gambling.

Emerging Tech including Web3

We help you navigate and choose the right technologies and providers for your needs including everything from UGC, gaming, fantasy, blockchain technologies, AI technologies, wearable merch, AR/VR and virtual worlds, fan ID and data and more...

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Our Work

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Summary

Built a fan-first digital community, growing 70,000 new members in 30 days and hosting the first-ever football live stream on Discord.

Tags
Sports & Entertainment
FAN ENGAGEMENT
Technology & Data

Results

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New members in 30 days.
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Participants in live events 
(first-ever football live stream on Discord)
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Messages among fans within the community since launch.

Summary

Digital Collectibles & Tokenised Engagement – Developed a blockchain-based collectibles strategy that increased fan retention by 35%.

Tags
Sports & Entertainment
FAN ENGAGEMENT

Results

0
New members in 30 days.
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Participants in live events 
(first-ever football live stream on Discord).

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Messages among fans within the community since launch.

Why Choose Us?

We bridge the gap between fan passion and commercial success, offering:​

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A strategic, data-driven approach to fan engagement considering all stakeholders.


A proven track record with leading sports brands, partners and ecosystems.

Innovative, future-proofed solutions that blend Web2 and Web3 strategies.

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